My life, my story, my values
Welcome
My name is Daniela
And I am
...Digital Project Manager
...a dreamer with feet kept on the ground
...a mind full of ideas
...wine lover and taster
...a very stubborn person
I design UX/UI solutions, I am confident with graphic design and not confused when you talk about copywriting.
Take your time and look around the website. Try to know me, my story, my experience and skills and, if you think that I have the profile you are searching for, please contact me.
About me
My story and my values
Born in Lucera (FG, Italy) on August 17th, 1990
Living in Rome since 2009
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This photo tells you a story about a girl who considered herself a ugly duckling. She never wanted to take photos or selphies and when - unluckily! - she had to, she was always ready to list all her flaws.
One day she understood that judging herself was easier than just doing something to love and admire herself with all her faults.
So she took her brave decision: she went to a professional photographer and said "Let me see who I really am!".
In that moment, her great values born: courage and freedom.
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This is how it all began. I am really excited to tell you more. Please go on and scroll the website and, if you want, contact me.
Experience
Observing the person in front of me
Thanks to the jobs I hold, I had the opportunity to work in close contact with people. In these years I developed a great power of observation and I always use it to observe people and situations to deeply understand them.
In other terms, I use my power at work to satisfy customers' and users' needs providing them the best solution.
2015 - now
Gruppo Bancario Cooperativo Iccrea
Digital Project Manager
• Managing the whole process from design to development of digital projects using
Human-Centred Design Approach and Agile methodology
• User Experience and User Interface solutions design in order to meet both user’s and
client’s interests
• Assisting with the creation of project scopes and proposals (deliverables, schedules,
budgets, etc.) and ensure the project is delivered on time and on budge
Main projects:
•Intranet UX design and content reorganisation
•B2B website architecture and design giving information and product guidelines
•Intranet App design and development
•Designing online library for employees
2014 - 2015
Gruppo Bancario Cooperativo Iccrea
Digital Marketing Specialist
• Managing the editorial plan and Content output for all the corporate channels
• Ensuring graphic and identity compliance with brand lineguides
• Organising corporate events with creative agencies
•Crafting marketing materials facilitating both internal and external communications
• Collaborating with other departments to manage brand reputation
• Creating and managing email campaigns
• Providing accurate reports and KPI analysis
2014 - 2015
Sapienza University in Rome
Honorary fellowship in Management and Performance Measurement
Collaboration with Professor Sergio Barile.
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Main activities:
• Supporting students in writing degree thesis
• Collaboration on research projects and university exams
Education
Living to learn, learn how to live
When I was a child, I had a childhood dream. Then I grew up and today I have the same childhood dream.
My educational path touched it lightly, but it gave me the right cast of mind to take simple and difficult decision, all of them inspired by my dream.
​
2020
UX/UI Design with Adobe XD
Udemy Academy
- Designing prototypes of Websites and Mobile apps using Adobe XD
- Developing User Experience and User Interface
- Theory and practice of UX and UI using Adobe XD
2020
UX & Web Design Course: Strategy, Design, Development
Udemy Academy
- Apply UX strategies to a site's content & design
- Understand Information Architecture to enhance the content on a website
- Design and code a B2B website, a B2C blog, and an E-commerce site
- Basic knowledge of HTML and CSS
2014 - 2015
MBA - Marketing Management
Sapienza University in Rome
During my path I did several project works in partnership with important companies, i.e. GN Reserach (market research), TIM (media plan), Edelman (digital marketing plan for Turkish Airlines).
2012 - 2014
Master’s Degree cum laude in Business Management - specialization in Marketing
Sapienza University in Rome
Dissertation title: “Innovation and R&D investments in Fashion: the Tod’s case”.
Final mark: 110/110 summa cum laude
2009 - 2012
Bachelor’s Degree in Economics and Finance
Sapienza University in Rome
Dissertation title: “Il ruolo del brand nel Sistema Moda. Confronto tra Bulgari e Zara”.
2004 - 2009
Humanistic High School Diploma
“V. Lanza” Humanistic High School, Foggia
Technical Skills
I improve my skills because I am hunger for knowledge
I developed my capabilities by working and studying. I love studying because it represents an opportunity to learn "what is it" and "how to do this".
My qualities
My strong points help me to do my best
These are my distinctive characteristics. I prefer call them "qualities" instead of "soft skills", because they represent my added value, emotions and strong points that I can offer.
Creativity
My mind is full of ideas and I use to find new path to bring a solution.
Leadership
During some projects I led a team. I understood the importance of motivating people and building good relationship, just by drinking a coffee and chatting.
Enthusiasm
I do everything with passion and positivity. I don't see problems, just solutions.
Priority Management
Sometimes everything seems to be urgent. Giving the right importance to activities is the way to not go to pieces.
Irony
I love laughing and making people laughing. I try to find the ironic perspective of situations and me.
Result-oriented
I am determined to achieve my goal and I never lose sight of my destination.
Power of observation
I observe people and situations to deeply understand them.​
Team Working
Team working means sharing knowledge with other members. When I work with another or more people every activity becomes easier.
Languages
I love travelling and talking with native people all around the world
Mothertongue
C1, Advanced Business English Course - British School of Rome General English Course - EF School of Los Angeles
B1, Intermediate
B1, Intermediate
Interests
My hobby are part of my daily life
Fashion design and sewing
Download my Curriculum Vitae
You can read my Curriculum Vitae pdf version or, if you are interested in my profile, contact me.
Contact me
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